Content strategist / AI-assisted marketer / Lagos
I turn technical products and big, messy ideas into editorial systems people can understand, trust and act on.
Claims should earn their place.
Selected work
A tighter edit of the work that best represents where I am going: content leadership grounded in judgment, systems and commercial reality.
Across smart glasses, VR and action cameras, I shaped product education into buyer guides, comparisons and thought leadership designed to answer real questions and move readers toward a decision.
Email, landing-page optimization, WhatsApp and segmentation worked as one system for African Technopreneurs and 180by2's Black November campaign.
I use AI as more than a drafting tool: to research, structure, prototype, test and publish. These product pages are early evidence of a broader content operating practice I am actively building.
How I work
Start with the audience, the decision in front of them and the evidence they need.
Turn research, voice, review and distribution into a repeatable workflow that uses AI where it adds leverage.
Look past output volume to conversion, trust, reuse and what the work teaches the next iteration.
AI accelerates the work. Judgment still owns the result.
Essays and field notes
Recent writing from Tea on inner work, creative lives and the complicated business of becoming.
Creative archive
Music, illustration and design taught me to care about rhythm, emotional clarity and how an idea feels before it is explained. They remain part of the practice, without pretending to be the headline.
Contact
I am interested in content leadership, AI-assisted editorial systems, ambitious technology stories and thoughtful creative collaborations.
ayooluwauthman@gmail.com
