Selected work
Ideas made useful.
Editorial systems, campaigns and digital experiences shaped around the decision a person actually needs to make.
01
180by2 editorial library
57 published articles turning emerging technology into useful buying guidance and commercial content.
→ 02Black November campaign
Email, WhatsApp, segmentation and landing-page work that produced more than R80,000 in seven days.
↗ 03RayNeo Air buying experience
A narrative-led comparison page with interactive device compatibility guidance.
→ 04Even G2 product experience
An AI-assisted product story designed to make unfamiliar smart-glasses technology legible.
→ 05Meta AI Glasses page
Research, structure, build direction and QA for a live commerce experience.
→ 06Creative practice
Music, illustration and social design: the archive behind my sense of rhythm and emotional clarity.
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